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ABOUT

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Hi! My name is Kaitlin Kraft and I am a senior at UW-Madison majoring in Marketing with a Digital Studies Certificate. I grew up right outside of Minneapolis, MN, and plan on moving to Chicago after graduation to pursue a career in technology sales. Aside from work, I am a huge foodie who loves to try new recipes, prioritize staying active, and I absolutely love dogs.

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Throughout my professional journey, I have developed strong analytical and time management skills, enabling me to excel in my coursework and extracurricular engagements. My passions lie in the field of creativity and marketing where I thrive on staying up to date with industry trends and strategies. I advocate for collaborative work and enjoy expanding my professional network, as I believe meaningful connections are crucial to success. 

Expertise

Microsoft Office, Adobe Photoshop, Digital Marketing, Canva, Video editing, Social media

Resume

Education

2020 - 2024

University of Wisconsin - Madison

Bachelor of Business Administration

Intended Major: Marketing
Intended Minor: Digital Studies

Spring 2023

Study Abroad

CIEE Rome

Business Administration and Management, General

2016 - 2020

Edina High School

Head Business Editor - Edina High School Yearbook, Varsity Soccer, Link Crew Leader (leader to freshmen)

Work Experience

CDW - Financial Services Sales Intern

May 2023 - August 2023

Chicago, IL

  • Participated in sales meetings and presentations, gaining exposure to effective sales techniques and strategies, specifically within the Financial Services Sector

  • Compiled and analyzed sales data using Salesforce, producing weekly reports that provided actionable insights for refining sales strategies and prioritizing leads

  • Shadowed experienced sales representatives during client meetings, gaining first-hand exposure to effective negotiation and objection-handling techniques

  • Actively engaged in networking opportunities by attending industry events, company workshops, and virtual seminars, cultivating valuable professional relationships

RippleMatch - Leadership & Development Intern

September 2022 - January 2023

Remote

  • Selected from a competitive pool to collaborate with RippleMatch's Leadership Team, implementing diverse growth strategies for campus brand awareness via social media, email marketing, presentations, and personal engagement

  • Cultivated strong campus relationships, bridging peers to the company and securing their desired internships

  • Strategically analyzed performance metrics to refine and optimize growth approaches

  • Top intern, responsible for influencing 271 applications and 92 interviews

Rentable - Facebook Marketplace Consultant

January 2022 - February 2023

Madison, WI

  • Posted Rentable.co property listings to Facebook Marketplace for Houses and Apartments on a daily basis

  • Fostered ongoing communication with prospective buyers, delivering timely rental updates in response to pricing adjustments

  • Employed various social media platforms, including Instagram, to augment the company’s marketing efforts and reach a broader audience

Activites & Involvement

Letters of Love UW-Madison

  • Formulates personal letters for children’s hospital patients to create meaningful connections and give support

  • Contributes to fundraisers in collaboration with various campus companies to raise $1,500 for Letters of Love Global

MKT Marketing Society

  • Engages in practical, real-world analytical marketing and consulting projects in collaboration with local businesses

  • Nurtures professional relationships with peers and mentors, further developing interpersonal skills

  • Actively participates in weekly club meetings, fundraising initiatives, and networking social events

Certificates & Achievements

Linkedin Learning - Digital Marketing Foundations & Digital Marketing Trends, Dean's List Recognition, Business Head Editor at Edina High School Yearbook.

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