Byte the Market

About

In a world where technology is evolving nonstop, it is important to recognize how it affects specific professions. In my Workplace Writing and Communication course, I researched the impact of AI on the marketing profession and what that means for marketing professionals. This research allowed me to understand the positives of how AI is helping personalization and efficiency in marketing but also how many jobs are being lost due to the efficiency. I also enjoyed using my creative side while designing the presentation. I took the opportunity to integrate a theme, graphics, and shapes that relate to AI to make my presentation more engaging. 

Motivation

Many people believe the marketing profession is to be the first profession negatively impacted by AI.  As AI continues to evolve, I wanted to research the importance of it on my future professional career.